MTV and Twitter joined forces to offer a live experience to digital influencers, musicians and celebrities so that they could have a taste of the EMAs in different cities at the region. The idea was have our "Guest Watch The Show" and tweet in real time to generate buzz about the EMAs.
Cities, Venues and hosts:
Mexico City: Hotel W / MTV Vjs Jimmy and Pamela
Buenos Aires: MTV Studios /MTV VJ Mikki
Brazil: Twitter office / Mareu from the MTV show Adotada
Mexico City: Hotel W / MTV Vjs Jimmy and Pamela
Buenos Aires: MTV Studios /MTV VJ Mikki
Brazil: Twitter office / Mareu from the MTV show Adotada
Results:
The results for Latin America were fantastic!
Brazil: Was, for the second year in a row, the country in the world that tweeted the most about EMA’s.
Total numbers:
• 860K Tweets
• 20M Live Impressions
Our BR viewing party generated:
• Over 4M Impressions from Creators invited by Twitter to Live Tweet.
• 2,9M Impressions from BR MTV’s Live Tweet.
• 860K Tweets
• 20M Live Impressions
Our BR viewing party generated:
• Over 4M Impressions from Creators invited by Twitter to Live Tweet.
• 2,9M Impressions from BR MTV’s Live Tweet.
Argentina and México: Became the 3rd and 4th countries in the world that tweeted the most during #MTVEMA (4th and 5th in 2015, +1 position!).
Total numbers:
• 575K Tweets
• N/A Live Impressions for Mex, Arg, Col
Our AR and MX viewing parties generated:
• 480 K Impressions from talent reported
• 2,7M Impressions from @MTVLA' s Live Tweet (+170% YoY) .
• 575K Tweets
• N/A Live Impressions for Mex, Arg, Col
Our AR and MX viewing parties generated:
• 480 K Impressions from talent reported
• 2,7M Impressions from @MTVLA' s Live Tweet (+170% YoY) .
