CENSORED BURGER
We censored foodporn to grab people's attention on the feed
We censored foodporn to grab people's attention on the feed
SCENARIO
Burger Fest is one of the most traditional food events in Brazil, and as sponsors we needed to draw our followers' attention to these delicious-looking burgers.
Burger Fest is one of the most traditional food events in Brazil, and as sponsors we needed to draw our followers' attention to these delicious-looking burgers.
But how could that be done in an over-flooded Instagram feed?
INSIGHT
Sensitive Content is a Instagram censorship tool supposed to warn people about that post. But let's face it. It makes everyone more curious about the post itself.
Sensitive Content is a Instagram censorship tool supposed to warn people about that post. But let's face it. It makes everyone more curious about the post itself.
IDEA
Since beautiful burgers are essentially porn - or food porn -, we craft a post layout just like Instagram's official Sensitive Content message to warn people that they shouldn't scroll to the next image on the carousel.
Since beautiful burgers are essentially porn - or food porn -, we craft a post layout just like Instagram's official Sensitive Content message to warn people that they shouldn't scroll to the next image on the carousel.
That way, we turned an automatically generated message into a teaser post that led people into scrolling throughout the entire carousel like they had never done before.
We're proud to have naughty followers.
2.5M People Reached
11K Interactions
9,5K Likes
490 Shares
839 Saves
11K Interactions
9,5K Likes
490 Shares
839 Saves
