For the launch of the Misturinhas collection, Pantene mixed everything: the owner of Brazil’s most famous culinary program, Ana Maria Braga, invited "the owner of the internet", Maisa, to tell more of this story live at Mais Você breakfast.
The meeting of two Twitter powers, could not stay away from the platform. The invitation to participate in the program was made there, and this conversation earned Trending Topic World with the help of some influencers.
During the program, Maisa told about the new line of Pantene products. Each person can customize their hair treatment according to the needs of their hair.
The hashtags used were #Misturinhapantene and #Opoderéseu. We set up a War Room to respond to real-time user interactions with gifs and memes from this encounter.
Organically, platform users adopted #Opoderéseu to tell about your personal experiences with your hair, mainly related to the hair transition.
And so, we generated buzz and real engagement about the Pantene Misturinhas release!
To follow up, other pieces were released on Pantene’s social networks during the week.
Also, watch the full campaign video ⬇